Tools that think alternatively about tracking by not relying on cookies and are explicit about not collecting any personal data while still giving you valuable insights.
Tools with the same level of reports and predefined dashboards, while still having the possiblity of drilling down in to your reports or making your own.
If you want to unleash the potential of advanced product analysis by understanding how users behave, where they meet friction and what they are looking for. Create segments, user paths and funnels better understand churn, conversions and value creation.
If you want easy predefined dashboards and reports showing traffic sources, campaigns and which parts of your site is being used. Basic filtering and that's about it.